Drake's 'Iceman' album stunt

Toronto police were called for crowd control after the situation became dangerous, with large pieces of ice falling from the structure.

Drake has suggested that the album's release date is hidden inside the frozen blocks and will be revealed as they melt.

The unconventional promotion has dominated social media, though police have warned fans to stay away from the sculpture for their own safety.

The album marks Drake's latest major project and has generated significant buzz following his headlining performance at Coachella.