Business Technology

Apple CEO Tim Cook steps down

Apple CEO Tim Cook steps down

After nearly three decades with the company and fifteen years at its helm, Tim Cook is stepping down as CEO of Apple to become executive chairman on September 1.

His leadership saw Apple's market capitalization surge to $4 trillion, driven by the expansion of services and the massive growth of the iPhone ecosystem.

John Ternus, a twenty-five-year veteran and hardware specialist, has been named as his successor at a critical juncture for the tech giant.

Ternus inherits a complex portfolio including a challenging Chinese market and the urgent need to integrate generative AI across Apple's product lineup to remain competitive.

Tim Cook
American business executive
John Ternus
Apple senior vice president of hardware engineering
Apple Inc.
American multinational technology company based in Cupertino, California
People's Republic of China
Country in East Asia
Johny Srouji
Arab Israeli computer scientist