Apple names John Ternus CEO

The leadership transition at Apple marks the end of Tim Cook's 15-year tenure, a period characterized by massive financial growth and the expansion of the company's services ecosystem.

John Ternus, a 25-year veteran and former head of hardware engineering, inherits a company facing significant challenges in the artificial intelligence sector.

Analysts are closely watching whether Ternus, known as a 'product guy,' can replicate Cook's success in navigating complex international trade relations, particularly in China.

The move is seen as a strategic effort to refocus on hardware innovation as Apple seeks its next major breakthrough beyond the iPhone.