Gemma Collins' education ad backlash

The UK Department for Education is facing a backlash after releasing promotional videos featuring reality TV star Gemma Collins to encourage post-16 education.

Critics have labeled the campaign as 'out of touch' and 'unpleasant.' Educational experts argue that using a reality star to promote serious academic pathways undermines the value of the qualifications being discussed.

The government defended the choice, stating that Collins has a unique ability to reach young audiences who might otherwise ignore traditional messaging.

However, the controversy has reignited debate over the use of celebrity influencers in public service announcements.