Xbox Game Pass Price Cut

In a major strategy shift under new CEO Asha Sharma, Xbox is lowering the cost of its flagship subscription service to $22.99 per month.

The move is seen as a concession to players who found the previous $30 price point too expensive.

While the lower price may attract new subscribers, the removal of day-one 'Call of Duty' releases is a significant blow to the service's value proposition.

Microsoft is also overhauling its PC Game Pass tier as it attempts to find a sustainable balance between revenue and user growth.