Sport Business Europe

Luka Doncic's Italian Venture

Luka Doncic is expanding his influence beyond the NBA by entering the world of European club ownership.

The Dallas Mavericks star has joined an investment group, alongside former GM Donnie Nelson, to acquire the Italian team Vanoli Cremona.

The group has announced plans to move the franchise to Rome, aiming to capitalize on the capital's larger market and historical significance.

Furthermore, they have formally applied for membership in a new elite European league that is currently being developed with significant backing from the NBA.

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Luka Donฤiฤ‡
Slovenian basketball player (born 1999)
Donnie Nelson
American basketball executive
Guerino Vanoli Basket
Italian basketball team
Rome
Capital and largest city of Italy
National Basketball Association
North American professional basketball league