Adobe Launches Firefly AI Assistant

The software giant is also collaborating with Anthropic to bring a creative AI agent to the Claude platform, marking a fundamental shift in how creators interact with digital tools.

Adobe says the assistant allows users to describe what they want to change using conversational language instead of manual editing.

The move is part of a broader industry trend toward 'agentic' AI that can perform autonomous actions on behalf of users.

While the technology promises significant time savings, it has also raised concerns about its impact on entry-level creative roles.