Xbox Slashes Game Pass Prices

In her first major move as CEO of Microsoft Gaming, Asha Sharma is attempting to win back frustrated gamers by making the Xbox flagship subscription more affordable.

The monthly cost of Game Pass Ultimate will drop from $30 to $23, a concession to players who found the previous pricing unsustainable.

The trade-off is a major shift in strategy: future blockbuster releases from Activision will now have a one-year delay before hitting the service.

This decision marks a retreat from the 'Day One' launch model that helped define Game Pass as the 'Netflix of gaming' during the previous console generation.