Watches and Wonders 2026

Major releases from Cartier, Hublot, and Patek Philippe have focused on making luxury timepieces more universally appealing following recent price increases.

Audemars Piguet made its first appearance at the show, with CEO Ilaria Resta unveiling an ambitious project aimed at reviving traditional craftsmanship.

The event also highlighted a trend toward exposed movements and a move away from the vintage revival aesthetic.

Despite the excitement, analysts warn that the ongoing Iran war could add further woes to a sector already grappling with supply chain disruptions.