Sport Business World

LIV Golf future in doubt

LIV Golf future in doubt

LIV Golf is currently holding a tournament in Mexico City, but attendance and media interest have reportedly struggled to meet expectations.

Critics of the Saudi-funded initiative have pointed to the league's reliance on 'sportswashing' as a primary reason for its failure to capture a mainstream audience.

The potential demise of the league has raised questions about the future of the professional golf landscape and a possible reunification with the PGA Tour.

For now, the league claims to have sufficient backing to complete its 2026 schedule.

LIV Golf
Professional golf tour
Scott O'Neil
International sports executive
Jon Rahm
Spanish professional golfer