Sport Business World

LIV Golf future in doubt

LIV Golf future in doubt

LIV Golf is currently holding a tournament in Mexico City, but attendance and media interest have reportedly struggled to meet expectations.

Critics of the Saudi-funded initiative have pointed to the league's reliance on 'sportswashing' as a primary reason for its failure to capture a mainstream audience.

The potential demise of the league has raised questions about the future of the professional golf landscape and a possible reunification with the PGA Tour.

For now, the league claims to have sufficient backing to complete its 2026 schedule.

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LIV Golf
Professional golf tour
Scott O'Neil
International sports executive
Jon Rahm
Spanish professional golfer