Sport Business World

LIV Golf Faces Funding Uncertainty

LIV Golf Faces Funding Uncertainty

The Saudi-backed league, which spent over $1 billion to recruit top talent from the PGA Tour, is reportedly facing a strategic review as the kingdom reevaluates its financial priorities.

While CEO Scott O'Neil issued a memo to staff claiming the season would continue 'at full throttle,' internal reports suggest top executives are already seeking new employment.

The tour has struggled with stagnant television ratings and a failure to secure significant new star signings in recent months.

Saudi officials are said to be prioritizing other global commitments, including the 2034 FIFA World Cup, over the loss-making golf venture.

LIV Golf
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Scott O'Neil
International sports executive
Sergio García Fernández
Spanish professional golfer
Saudi Arabia
Country in West Asia