Fox Buying Roku for $22 Billion

The deal combines Fox's broadcast and cable assets with Roku's expansive streaming reach, promising a new powerhouse in the advertising video-on-demand space.

Bloomberg Intelligence analysts called the strategic logic sound, though markets questioned the heavy price tag.

Roku will continue to operate independently within the Fox portfolio.

The acquisition underscores traditional media's race to scale up streaming capabilities in a competitive landscape dominated by Netflix and Amazon.