Gary Neville Buys Mark Goldbridge

The deal includes 'The United Stand' and 'That's Football,' which together have approximately 3.7 million subscribers.

The acquisition is a dramatic U-turn for Neville, who had previously been critical of fan-led YouTube channels.

Goldbridge will retain creative control over his content while benefiting from The Overlap's production resources and commercial reach.

The move signals a new era for football media, as traditional broadcasters and digital influencers increasingly join forces to capture younger audiences.