Adam Thomas and Jimmy Bullard row

The latest episode of the reality show featured what viewers are calling the 'biggest ever row' in the franchise's history.

Adam Thomas lashed out at Bullard, calling him 'selfish' and 'disrespectful' after the ex-athlete forfeited a Bushtucker Trial to try and send Thomas home.

Producers reportedly had to intervene, and Thomas was ultimately allowed to stay in camp on medical grounds.

The incident has sparked a massive reaction on social media, with fans divided over whether the show's rules were unfairly bent to protect the popular actor.