Sport Business World

LIV Golf funding in doubt

LIV Golf funding in doubt

The rebel golf tour is currently holding a tournament in Mexico City, but the mood has been dampened by reports of deteriorating course conditions and player frustration.

Major stars like Jon Rahm and Bryson DeChambeau have publicly expressed concerns about the league's long-term viability.

PIF is reportedly shifting its focus toward other sports, including cricket, as the ROI for LIV Golf remains under scrutiny.

The league now faces a critical period where it must secure additional investment or a major broadcasting deal to ensure its survival beyond next year.

LIV Golf
Professional golf tour
Scott O'Neil
International sports executive
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Jon Rahm
Spanish professional golfer
Bryson DeChambeau
American professional golfer