Business Technology US & Canada

Allbirds Pivots to AI

Allbirds Pivots to AI

The move follows the sale of Allbirds' core shoe business for $39 million as the firm bets on the soaring demand for high-performance computing chips.

Wall Street has responded with a frenzy of trading, although some analysts have labeled the shift a 'desperate pivot' from a failing retail model.

Allbirds executives stated that the company's focus on environmental conservation would be dropped in favor of building data centers and AI hardware.

The transformation has become a viral sensation on social media, with many questioning if the shoe company's values can survive such a radical departure from its roots.

Allbirds
Fashion brand and trademark owned by Allbirds, Inc.
Nasdaq
American fully electronic stock exchange