India's Akshaya Tritiya Gold Rush

The festival of Akshaya Tritiya, believed to bring lasting prosperity, remains a critical driver for India's precious metals industry.

While the volume of gold purchased has seen a slight decline due to soaring costs, the total value of transactions is expected to exceed last year's figures by significant margins.

Experts note a growing trend of 'self-gifting' among younger consumers and a strong preference for silver as a more accessible investment.

The surge in demand underscores the deep cultural and psychological significance of gold as a long-term wealth preserver in Indian society.