Adobe launches Firefly AI assistant

The launch marks a fundamental shift in how creative professionals interact with digital design environments.

Adobe's assistant can interpret descriptive prompts to perform actions like color grading, object removal, and vector generation across multiple applications simultaneously.

The company is positioning the tool as a way to democratize high-level editing while increasing efficiency for seasoned creators.

The integration is part of a broader strategy to embed generative AI into every aspect of the Creative Cloud ecosystem.