Trump's 'gold card' visa program fails

Commerce Secretary Howard Lutnick confirmed the low participation rate during a White House briefing on Thursday.

The program was initially touted as a way to attract wealthy investors and boost the U.S. economy, but high fees and a 'tacky' marketing campaign appear to have deterred potential applicants.

Critics argue the scheme is a blatant attempt to sell American citizenship, while others point to the world becoming a 'casino' under Trump's policies.

The administration remains hopeful that interest will pick up as the program's benefits are more widely publicized.