Dyson launches travel hair dryer

The launch comes ten years after Dyson first entered the beauty market, sparking a high-tech arms race in hair care gadgets.

The Supersonic Travel is engineered to fit easily into carry-on luggage, addressing a long-standing demand from frequent travelers.

Despite its reduced size, the dryer includes the same heat protection and fast-drying capabilities as the full-sized version.

The new product is priced at $299.99 and is expected to be a major seller during the upcoming summer holiday season.