Sport Business Middle East

LIV Golf funding in doubt

LIV Golf funding in doubt

O'Neil's comments follow reports that the PIF is undergoing a 'value realization' of its sports investments and may be shifting its focus to other sports like cricket.

While the CEO insisted that it is 'business as usual' for now, he acknowledged that structural changes are likely and the tour may need to raise outside capital.

LIV players, including Jon Rahm and Bryson DeChambeau, have expressed a desire to focus on the game rather than the rumors.

However, the lack of a funding guarantee beyond next year has fueled speculation that a merger with the PGA Tour may be the league's only path forward.