Business US & Canada

Cracker Barrel CEO Steps Down After Backlash

Cracker Barrel CEO Julie Felss Masino is stepping down after her ‘woke’ rebrand sparked customer backlash.

Former Bloomin’ Brands executive David Deno will take over as chief executive on August 10.

The restaurant chain faced criticism last year after unveiling a modernized logo and menu changes.

The leadership change aims to restore the brand’s traditional appeal.

Cracker Barrel chief executive steps down a year after rebrand chaos BBC News — Jul 27, 17:30 PM
Cracker Barrel CEO to step down after overseeing logo backlash last year The Guardian — Jul 27, 17:28 PM
Cracker Barrel's Uncle Herschel outlasts CEO Julie Masino Seeking Alpha — Jul 27, 17:34 PM

Julie Masino
American executive, CEO and president of Cracker Barrel

Cracker Barrel
American restaurant chain

David De Noter
Belgian painter (1818–1892)

Bloomin' Brands
Restaurant holding company that owns several American casual dining restaurant chains