Apple CEO Transition: Ternus Succeeds Cook

Apple is entering a new era as longtime CEO Tim Cook prepares to step down after 15 years at the helm.

John Ternus, a company veteran known for his hands-on leadership in hardware engineering, has been named as the successor to take over on September 1.

Ternus faces the immediate challenge of accelerating Apple's artificial intelligence strategy to compete with rivals like OpenAI and Anthropic.

Cook will remain with the company as executive chairman, focusing on global ambassadorship and corporate diplomacy.