Lululemon names Heidi O'Neill CEO

Heidi O'Neill will take the helm of the Vancouver-based athleisure giant in September, bringing decades of experience from her tenure at Nike.

Her appointment comes as Lululemon faces mounting pressure to revitalize its product line following recent quality control issues and a softening sales outlook.

The company is also navigating a contentious relationship with founder Chip Wilson, who has been a vocal critic of current management.

O'Neill's primary challenge will be restoring investor confidence and maintaining the brand's premium market position in an increasingly competitive retail environment.