Apple Prepares for Ternus Era

Ternus, a 25-year company veteran and current head of hardware engineering, takes the helm at a pivotal moment for the tech giant.

He will be tasked with accelerating Apple's AI strategy and finding new growth drivers as the iPhone market matures.

Outgoing CEO Tim Cook will remain as executive chairman, continuing to act as a global ambassador between Washington and Beijing.

Analysts are divided on whether Ternus will bring back a Jobs-era focus on decisive product innovation or maintain Cook's operational efficiency.