Nike to lay off 1,400 staff

Nike is implementing its second major round of layoffs this year as it struggles to rebound from a prolonged sales slump.

The company aims to modernize its supply chain and consolidate key hubs to improve integration and reduce long-term costs.

Affected employees across the UK, Europe, North America, and Asia will receive direct support and communication.

Executives stated that these difficult decisions are necessary to ensure the brand remains competitive against rising rivals like Hoka and On.