Xbox Game Pass price cut

Effective immediately, the monthly cost of Xbox Game Pass Ultimate will drop from $29.99 to $22.99, while PC Game Pass will decrease to $13.99.

The price cut follows an admission by Xbox leadership that the service had become too expensive for many players.

The decision to remove day-one access for future Activision blockbusters like 'Call of Duty' marks the first major strategic pivot under new gaming boss Asha Sharma.

Industry analysts suggest the change is intended to drive direct sales of high-budget titles while maintaining a more sustainable subscription model.