Apple AI Strategy Shift

As Tim Cook transitions to executive chairman, the focus at Apple is shifting toward catching up with rivals in the generative AI space.

Ternus, who led hardware engineering during the transition to Apple Silicon, is expected to prioritize on-device AI processing.

The company is reportedly organização its hardware team into five key areas to streamline development.

This leadership change signals a bet on hardware innovation as the primary driver for Apple's AI ambitions.