Sport Business Middle East

LIV Golf seeks $350M investment

LIV Golf seeks $350M investment

LIV Golf is seeking up to $350 million in new investment as it prepares for a future without direct backing from the Saudi sovereign wealth fund.

The breakaway league plans to scale back its schedule to just 10 events while offering players equity stakes.

The move comes as the ongoing war in Iran has reportedly hampered Saudi Arabia's efforts to diversify its economy, leading to a reassessment of its high-profile sports investments.

Meanwhile, the PGA Tour continues to see strong performance from its top stars, with Brooks Koepka leading the CJ Cup Byron Nelson in Texas.

The potential shift in LIV's financial structure could have significant implications for the future of professional golf and the ongoing rivalry between the two circuits.

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LIV Golf
Professional golf tour
PGA Tour
Golf tour in the United States
Brooks Koepka
American professional golfer (born 1990)
Saudi Arabia
Country in West Asia