Sport Business Middle East

LIV Golf faces funding crisis

LIV Golf faces funding crisis

Internal sources suggest that the PIF is reevaluating its sports investments as the kingdom faces mounting financial pressure from other massive projects, including the 2034 World Cup.

LIV Golf has struggled to secure major broadcast deals and achieve profitability since its disruptive launch four years ago.

Despite the rumors, the league's leadership insists that the 2026 season will proceed 'at full throttle' and that funding remains secure for the immediate future.

The outcome of this strategic review could lead to a dramatic reunification of the professional golf world under the PGA Tour.

LIV Golf
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Scott O'Neil
International sports executive
Saudi Arabia
Country in West Asia
Sergio García Fernández
Spanish professional golfer