Sport Business

LIV Golf CEO denies demise

LIV Golf CEO denies demise

In a memo to staff, O'Neil stated that the 2026 season will continue 'full throttle' despite the growing rumors.

The league has faced fresh scrutiny following the Saudi sale of football club Al-Hilal, which analysts see as a broader pullback on sports investing.

While LIV made significant noise and forced changes in the PGA Tour, its long-term sustainability remains a major question mark for players and sponsors.

The tour's future is further clouded by the ongoing economic impact of the Iran crisis on its primary financial backers.

Scott O'Neil
International sports executive
LIV Golf
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia