- LIV CEO claims 'business as usual' amid reports of demise The Straits Times —
- LIV Golf CEO Scott O’Neil claims ‘business as usual’ amid reports of league’s demise South China Morning Post —
- LIV Golf CEO promises 'surprise' changes amid shutdown rumors The Japan Times —
- Are we seeing the end of LIV Golf? Sky News —
- Is LIV Golf season on the verge of collapse? | BBC News BBC News —
- What did Scott O’Neil say in leaked email that made fans fear Saudi Arabia could cancel $6 billion LIV Golf? Times Of India —
- LIV golf stars face career limbo with Saudi investment expected to end in 2026 Irish Times —
- LIV Golf analysts issue smug response to reports of 'imminent demise'... before broadcast humiliatingly crashes Daily Mail —
- LIV Golf is still going, but its days seem numbered and probably always were ESPN —
- Revealed: LIV's plan to save rebel tour over fears Saudi backers will walk away despite spending $6BILLION Daily Mail —
LIV Golf CEO denies demise
In a memo to staff, O'Neil stated that the 2026 season will continue 'full throttle' despite the growing rumors.
The league has faced fresh scrutiny following the Saudi sale of football club Al-Hilal, which analysts see as a broader pullback on sports investing.
While LIV made significant noise and forced changes in the PGA Tour, its long-term sustainability remains a major question mark for players and sponsors.
The tour's future is further clouded by the ongoing economic impact of the Iran crisis on its primary financial backers.
Scott O'Neil
International sports executive
International sports executive
LIV Golf
Professional golf tour
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Sovereign wealth fund owned by Saudi Arabia