YouTube Premium Price Hike

The new pricing will take effect from the next billing cycle in June as the platform continues to combat rising operating costs.

YouTube also clarified that recent reports of unskippable 90-second ads on the free tier were the result of a technical bug rather than a policy change.

The move is the latest example of 'streamflation' as major digital services adjust their revenue models.

Existing subscribers will be notified of the changes via email in the coming weeks.