Sport Business Middle East

LIV Golf Faces Funding Uncertainty

LIV Golf Faces Funding Uncertainty

Reports suggest that the eye-wateringly expensive venture, which has cost the PIF over $5 billion since 2022, may have outlived its usefulness as a sportswashing project.

The breakaway league has struggled to conquer the sport despite signing top stars like Cam Smith to massive contracts.

An emergency meeting was reportedly held as players and staff expressed concern over the tour's long-term viability.

The potential collapse of LIV Golf could lead to a major realignment in professional golf and a return of defected players to the PGA Tour.

LIV Golf
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Scott O'Neil
International sports executive
Saudi Arabia
Country in West Asia