Business US & Canada

Cracker Barrel CEO Steps Down After Backlash

Cracker Barrel CEO Steps Down After Backlash

Masino's departure comes nearly a year after a logo redesign that angered conservative customers.

The company faced a MAGA meltdown and declining visits.

The new CEO aims to restore the brand.

The transition reflects the challenges of navigating cultural pressures.

Cracker Barrel
American restaurant chain
Julie Masino
American executive, CEO and president of Cracker Barrel
David De Noter
Belgian painter (1818–1892)
Bloomin' Brands
Restaurant holding company that owns several American casual dining restaurant chains