- Drake's ice sculpture broken apart by firefighters 📹 Reuters —
- Drake’s album-promotion stunt prompts city council motion for planned ‘shock and awe events’ The Globe and Mail —
- Firefighters break apart Drake's viral ice sculpture 📹 Reuters —
- Why Drake fans tried to break this ice block 📹 CNN —
- ‘Waste of money’ or a spectacle? Crowds watch as Drake’s ice sculpture melts away 📹 CTV News —
- Drake ice publicity stunt shut down in Toronto as fire crews melt structure over safety concerns 📹 Global News —
- Toronto fire crews melt ice sculpture that teased release date of Drake's new album 📹 CTV News —
- Did a fan break through the ice? Drake's album release date revealed USA Today —
- Drake's ice structure being melted by firefighters The Globe and Mail —
Drake's Ice Sculpture Dismantled
The publicity stunt, which drew hundreds of people to Bond Street, had promised to reveal the album's release date hidden within the ice blocks.
Mayor Olivia Chow supported the decision to remove the structure, citing concerns over 'dangerous and unsafe activities' in the downtown area.
This is the second time in a week that a Drake-related promotion has caused disruption in Toronto, following a pyrotechnic event for a music video that shook local residents.
The album's release date was eventually unveiled online shortly after the sculpture's removal.
Toronto
Capital and largest city of the province of Ontario, Canada
Capital and largest city of the province of Ontario, Canada
Olivia Chow
Canadian politician
Canadian politician