Samsung halts China appliance sales

Samsung Electronics has officially announced its withdrawal from the home appliance market in mainland China, a move that signals a major strategic pivot for the South Korean tech giant.

The company will cease sales of products such as refrigerators and washing machines to concentrate its resources on its more profitable semiconductor and AI chip divisions.

This decision follows years of declining market share as domestic Chinese brands like Midea and Haier have come to dominate the consumer sector.

Samsung's retreat from the world's largest consumer market highlights the intense competitive pressure facing global electronics firms in China.