Apple Raises Mac and iPad Prices

Apple announced price increases across its entire Mac and iPad lineups, as well as the Vision Pro headset, on Thursday, telling customers it could no longer absorb the spiraling cost of memory and storage components.

The company attributed the price hikes to an unprecedented global shortage of semiconductors, driven by the artificial intelligence industry’s enormous demand for datacenter hardware.

The increases add significant cost to products across all tiers, from consumer laptops to professional workstations.

The move represents a rare price adjustment from Apple, which typically competes through premium positioning rather than cost-based pricing.