Allbirds rebrands as AI firm

The announcement of the strategic shift sent shares surging by over 500% in a single trading day, reflecting intense investor appetite for AI-linked assets.

Allbirds plans to divest its remaining shoe business to fund the acquisition of high-performance computer chips and develop proprietary software models.

This transition marks one of the most radical corporate rebrands in recent history, moving from sustainable consumer goods to deep-tech services.

Analysts remain divided on whether the company can successfully compete against established tech giants in the crowded AI landscape.