Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.
Fortune
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The sign sparked a backlash that reveals deeper problems for the brand.
Nike's Boston Marathon ad backlash
- Nike stumbled with the people it counts on most: runners Business Insider —
- Nike humiliated for ‘walkers tolerated’ ad accused of ‘pace shaming’ ahead of Boston Marathon NY Post —
- Nike backtracks after 'walkers tolerated' Boston Marathon ad draws outrage CBC —
- Nike accused of shaming Parkrun walkers with ad campaign The Times —