Nike stumbled with the people it counts on most: runners
Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign.
It has since been taken down.
Nike's Boston Marathon ad backlash
- Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them. Fortune —
- Nike humiliated for ‘walkers tolerated’ ad accused of ‘pace shaming’ ahead of Boston Marathon NY Post —
- Nike backtracks after 'walkers tolerated' Boston Marathon ad draws outrage CBC —
- Nike accused of shaming Parkrun walkers with ad campaign The Times —