YouTube Premium’s US pricing is going up

Another day, another subscription price hike, this time for YouTube Premium.

Every plan for YouTube’s ad-free tier is going up, and depending on which one you have, you could be paying as much as $4 per month more.

As reported by https://9to5google.com/2026/04/10/youtube-premium-us-price-hike/">9to5Google, YouTube has started emailing subscribers about the price changes, rather than announcing them publicly, and some Reddit users have https://www.reddit.com/r/youtube/comments/1shc591/nope_not_happening_just_cancelled_my_premium/">posted screenshots of the emails they’ve received.

The emails say that the increases will kick in during the June 2026 billing period.

Individual plans are now $16 per month, up from $14, so a $2 hike.

If you’re on a YouTube Premium family plan, you’ll now pay $27 per month, a $4 increase from the previous price of $23.

As a reminder, YouTube Premium unlocks ad-free viewing and listening on YouTube (including YouTube Kids) and YouTube Music, as well as offline viewing and the ability to continue listening in the background with other apps open.

A family plan allows up to six accounts to enjoy all of the same benefits.

Both the Lite — which allows ad-free viewing and downloads for most, but not all, YouTube videos, and excludes music — and Music Premium plans are getting $1 increases, so the former now costs $9 per month, while the music streaming service is up to $12 per month from $11 before, according to 9to5Google.

This makes it more expensive than Apple Music when taken on its own (YouTube Music Premium is also bundled with the YouTube Premium individual and family plans at no extra cost).

YouTube Premium last https://www.engadget.com/youtube-premium-quietly-goes-up-in-price-to-14-per-month-100531473.html">raised its prices (also rather quietly) in 2023, also by $2 for the regular plan.

The latest price hikes follow https://www.engadget.com/entertainment/music/spotifys-getting-a-buck-more-expensive-in-february-132300118.html">Spotify putting its prices up by comparable amounts back in February.

Netflix also https://www.engadget.com/entertainment/streaming/ugh-netflix-is-raising-prices-again-202318277.html">jacked up the cost of all of its plans last month.