YouTube Premium price hike

Individual plans will rise from $13.99 to $15.99 per month, while family plans will see a $4 increase to $26.99.

The new pricing will take effect in June for existing subscribers, marking the first hike since 2023.

Google also addressed reports of longer unskippable ads on the free tier, characterizing them as a bug.

The price adjustments come as competition in the streaming market intensifies and companies face pressure to demonstrate profitability.