Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab
The release of the Royal Pop collection, a collab between Swatch and Audemars Piguet, was so chaotic that stores had to call police to control crowds.
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian —
- Video shows Swatch psychos stampede Long Island mall for special AP release as cop pepper-sprays mob NY Post —
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night Daily Mail —
- Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris South China Morning Post —
- Swatch store closures highlight luxury frenzy, resale fever Seeking Alpha —