Great Value gets a makeover: Walmart's new packaging highlights

Walmart is redesigning the packaging of its biggest store label brand Great Value to help its shoppers and its gig workers instantly spot whether that bag of spicy chips is gluten free or how much protein is packed in its chicken nuggets.

Walmart’s redesign of its portfolio, which spans 10,000 different products, also reflects how shoppers are looking at its store brands in food not as a stepdown from national labels but more as an equivalent.

It's the first full redesign in more than 10 years for the 33-year-old brand and comes as challenging economic times push shoppers to buy more store label brands instead of national labels, which tend to be more expensive.