Drake's 'Iceman' ice sculpture

The mountain of ice, located in a downtown Toronto parking lot, reportedly contains the release date for Drake's new project.

Enthusiastic fans began climbing the sculpture and breaking off large chunks, forcing authorities to establish a perimeter.

Police from three different divisions were deployed as falling ice pieces posed a risk to the public.

Drake has teased that the album's launch date will be revealed once the ice has completely melted, though the recent intervention by fans has complicated the promotional stunt.