Japan's 'hope tourism' at Fukushima
The initiative aims to inject new life into the coastal region, which remains stuck in the aftermath of the 2011 earthquake and tsunami.
Guided tours take visitors past empty lots and construction convoys carrying radioactive materials, providing a raw look at the scale of the cleanup.
Local officials hope the project will counter the stigma of 'dark tourism' and showcase the resilience of the community.
However, some residents remain skeptical about the safety and ethics of turning a disaster site into a tourist attraction.