Yelp Launches AI Concierge

The updated Yelp Assistant uses natural language processing to answer complex questions based on millions of user reviews.

Unlike traditional chatbots, the Yelp agent is focused on 'getting things done,' allowing users to book services and adjust orders through a single conversation.

The move is part of a broader industry trend as tech companies race to integrate generative AI into everyday consumer experiences.

Yelp hopes the new functionality will make the app a more appealing and efficient destination for local recommendations.