Business US & Canada

Nike to Cut 1,400 Jobs

Nike to Cut 1,400 Jobs

This marks the second major round of layoffs for the athletic giant this year, following the elimination of nearly 800 positions in January.

Nike’s stock has lost more than half its value over the last three years as it struggles to compete with nimbler rivals like Hoka and On.

A company memo revealed that the restructuring is intended to modernize tech and manufacturing operations.

Investors have expressed concern that the company is moving too slowly to regain its market dominance.

Nike Coolcaesar, CC BY-SA 4.0
Nike
American athletic equipment company
Hoka
Athletic shoe company from France
Ontario
Province of Canada