Hoka

Hoka Ssu, CC BY-SA 4.0

Athletic shoe company from France

Hoka is a French sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California, United States, before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.

Also known as...Hoka One One