Drake Teases 'Iceman' Release Date

Toronto's parking lots became the center of a viral marketing campaign this week as Drake unveiled a giant ice pyramid to promote his latest project.

The rapper informed fans that the official release date for 'Iceman' was frozen within the block, prompting hundreds to attempt to melt or break through the ice.

Toronto police were eventually called for crowd control as the situation became dangerous, with large chunks of ice falling onto the street.

A local streamer reportedly managed to retrieve a folder from the structure, appearing to confirm that the highly anticipated album will drop in late May.